Partnering allows you to prove a valuable service as a part of a larger program, do a great job, help business-leaders (which gets you some recognition) and still maintain your Chapter's identity - garnering some publicity to go along with the actual service contact with all the patrons at the event!
Check out the link and see how the concept worked for Elizabethtown DeMolay...
What is your Chapter doing for DeMolay Month?
Frat! ~ "Dad" Seth Anthony