Tuesday, February 21, 2017

Perfect Way to Market DeMolay

Every year at Convention, members and advisors in attendance receive a book called the Pennsylvania DeMolay Yearbook. It started as a book that introduced the officers and staff of Pennsylvania DeMolay, provided some words of encouragement and congratulations to the members of Pennsylvania DeMolay, and provided written speeches from the Executive Officer and State Master Councilor. Over the years, this book has gone from a non-color program type book, to a full color marketing tool for Pennsylvania DeMolay.

The PA DeMolay Yearbook is just what it's advertised to be, a yearbook that displays all of the events that took place in the previous year. Photos from events, whether chapter specific or statewide, are highlighted to remind us of the good times that we had throughout the year. Advertisements from businesses and lodges are also provided to show their support of Pennsylvania DeMolay. One thing that PA DeMolay is proud to say about the Yearbook is that an active DeMolay has been responsible for it the past few years, with this year being no exception. 

This book is a lot more than just an annual handout at Convention. The distribution of the yearbook has become a marketing tool that can be used to promote the activities that make DeMolay great. A copy is sent to sponsoring bodies to show them what their money is going toward. For PA DeMolay, a copy of this publication is provided at display table events such as Autumn Day and Community Day. A parent or a young man can look at this book, see the fun that the members are having, and instantly become hooked in to ask more questions about the organization. Although a number is not available, several members have joined due to efforts of such marketing techniques. 

The sales for this year are due on April 15th. Have you bought or sold any ads for the yearbook? Please help make sure that this year's book is just as good, if not better than years past by selling ads to local lodges and family members. PA DeMolay appreciates the continued efforts to make this publication a yearly success.

Until next time - "Dad" Joe Pullin  


1 comment:

  1. Thank you Joe for another great post. Also thanks to all the people that support the yearbook each year. Your generously has helped many young men.